Characters define roles and responsibilities and are instruments in structuring the story. Steve Jobs’ 2005 Stanford University Commencement Speech is a perfect example of excellently structured stories.īuild characters in your story – have villains and heroes these could be people or metaphors for problems and solutions. There can be one or multiple loops to the story, however one thing should lead to another and finally to the climax. Structure binds the listeners to the story words turn to images and take the listeners on a visual escapade. Use these to develop a meaningful engagement with your listeners.įor any story to be engaging, listeners should be able to identify the start and the end. A study done by a team of scientists from Princeton, led by Uri Hasson, confirms that both the storyteller and the listener have similar brain activity during the act of storytelling.Ĭonsider using the five elements mentioned below to serve as building blocks for a good story. Today corporate leaders across the world look for people with this unique and adaptable talent because they are able to build a sense of community. This is one example of the art of storytelling. How are we able to visualize someone else’s life events? How are we able to connect with characters that we haven’t physically met? There had to be a medium by which that information was passed, a medium so strong that it brought people together, for example, The Bible. People living in the 20 th century know so much about their ancestors and past events.
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